I am a London-based commercial strategist and fashion wholesale consultant, working with creative entrepreneurs to help future-proof their businesses.
01
About.
Drawing on twenty years working in fashion wholesale distribution and brand strategy, I connect the dots between building compelling brands and delivering lasting commercial results.
Pairing a no-nonsense commercial mind with a discerning eye and desire to build for longevity, I bring the knowledge and network necessary to simplify the process and eliminate the overwhelm.
02
Current Role.
Commercial Strategist, Brand + Commercial (2011 - present) – Founder We Are Gioca (2022 - present).
03
Previous Experience.
Christian Louboutin – Louis Vuitton – Apropos Showroom – Diane von Furstenberg – Temperley London – Burberry – Linda Farrow – Bionda Castana – The Bridge Co.
04
Skills.
Brand Strategy – Commercial Business Development – Pricing Strategy – Range Planning – Distribution Mapping – Wholesale Distribution and Operations – Retail and Ecomm Optimisation.
05
Thought Leadership.
The Business of Fashion – KPMG Consumer Currents – Bon Magazine – Savigny Partners.
06